Lengo Football Academy’s new look, purpose and values
We are delighted to launch our new look, purpose and values as we officially launch our social business in Australia.
Over the past 6 months the Lengo Football Accademy volunteer team have been working with a number of brand and marketing specialists to bring our new brand, purpose and values to life and we are happy to now share this with you.
Our purpose is to provide high quality football programs in Australia to create pathways for disadvantaged Tanzanian youth to score goals on and off the football field. We are proud to now offer quality football programs in Australia where all profits will be returned to support disadvantaged Tanzanian youth and our academy in Arusha.
We have a new tagline, “scoring goals for life” and we believe this reflects the work that we do with disadvantaged youth both on and off the football field. We love our new logo that we feel represents the work that we do with the young people in Tanzania and in Australia.
We have six new values that which we will live and breath at Lengo Football Acadamy.
Thank you to Powell Marketing and Blick Creative for helping us bring our new brand, purpose and values to life. And to our Board in Australia Roxanne Strauss, Emanuel Saakai, Biheng Zhang, Mark Gemmola, Dominic Biggs and Gemma-Jane Cooper and volunteers Ian Greener, Shea Hodgett and Joanna Barrientos who inputted into this project.
We hope you love our new look, purpose and values as much as we do and we can’t wait to share this next chapter of Lengo Football Academy’s journey with you.