Lengo Football Academy’s new look, purpose and values

Lengo Football Academy’s new look, purpose and values

We are delighted to launch our new look, purpose and values as we officially launch our social business in Australia.

Over the past 6 months the Lengo Football Accademy volunteer team have been working with a number of brand and marketing specialists to bring our new brand, purpose and values to life and we are happy to now share this with you.

Our purpose is to provide high quality football programs in Australia to create pathways for disadvantaged Tanzanian youth to score goals on and off the football field.  We are proud to now offer quality football programs in Australia where all profits will be returned to support disadvantaged Tanzanian youth and our academy in Arusha.

We have a new tagline, “scoring goals for life” and we believe this reflects the work that we do with disadvantaged youth both on and off the football field. We love our new logo that we feel represents the work that we do with the young people in Tanzania and in Australia.

We have six new values that which we will live and breath at Lengo Football Acadamy.

Be passionate and empathetic towards yourself, your team and your community. Embrace your emotions and use them to make decisions and solve problems.to enable Lengo Football Academy to shine brightly.

Be passionate and empathetic towards yourself, your team and your community. Embrace your emotions and use them to make decisions and solve problems.to enable Lengo Football Academy to shine brightly.

Operate as one and bring your humble self to work and play, always working in the best interests for the Lengo team.

Operate as one and bring your humble self to work and play, always working in the best interests for the Lengo team.

Have integrity and be respectful to others, your peers and your community. Listen to other people’s points of view and keep in mind that diversity is the key to life.

Have integrity and be respectful to others, your peers and your community. Listen to other people’s points of view and keep in mind that diversity is the key to life.

Be committed and disciplined. Throw everything you have into scoring goals on and off the football field.

Be committed and disciplined. Throw everything you have into scoring goals on and off the football field.

Keep growing and stepping into your learning zone each and every day. Remain open and curious to aid your personal and professional growth to reach your potential.

Keep growing and stepping into your learning zone each and every day. Remain open and curious to aid your personal and professional growth to reach your potential.

Value your individuality, creativity and be authentic. Know yourself and bring your whole self to work and play. As Oscar Wilde said, “be yourself, everyone else is taken.”

Value your individuality, creativity and be authentic. Know yourself and bring your whole self to work and play. As Oscar Wilde said, “be yourself, everyone else is taken.”

Thank you to Powell Marketing and Blick Creative for helping us bring our new brand, purpose and values to life.  And to our Board in Australia Roxanne Strauss, Emanuel Saakai, Biheng Zhang, Mark Gemmola, Dominic Biggs and Gemma-Jane Cooper and volunteers Ian Greener, Shea Hodgett and Joanna Barrientos who inputted into this project.

We hope you love our new look, purpose and values as much as we do and we can’t wait to share this next chapter of Lengo Football Academy’s journey with you.